Wanted to start a profitable blog, but not sure where to start? No need to tirelessly search for tutorials.
With the right steps in mind, you can be well on your way to having a blog that will not only showcase your online presence, but work effectively as an additional revenue stream.
1. Choose a niche
This may seem like the hardest part of the blogging process, but establishing a niche is important. It’s common to think that specializing in many things may be more appealing to others, but that’s not always the case. Focusing on a smaller space will attract audiences looking for specific services.
Do you know everything about building computers? Use it as your niche. For example, an e-commerce copywriter writes for online stores, making them experts in their field. You might have a technology niche such as reviewing computer graphics cards, Chromebooks, or Apple iPhones.
Think carefully about your main objective; this can determine how many people want to find you, which brands will reach out to you, and how much you can earn overall.
2. Look for a reliable platform
Which platforms are best for blogging? When publishing your blog, you want to use a reliable platform with an easy-to-use system that works well with the type of blog you want and within your budget. If you are looking for great levels of customization, WordPress is perfect for your needs. There are hundreds of website templates you can play with.
Squarespace is useful for visual blogs, such as photography, art, or design niches. LinkedIn is another alternative if you want to take the professional route and connect with people in your chosen industry. However, if you are a complete beginner when it comes to blogging or website building in general, Wix may be a better choice. Here’s how to create a unique website without coding using Wix.
3. Customize your website
Although basic coding knowledge is really helpful, it is not necessary to start a blog. After signing up with a website builder, pick a template you feel comfortable with to get started. You can use a variety of pre-made templates to modify existing features and customize them.
Personalize your blog by adding a homepage or “About you” page with a picture of yourself, a contact page, so people can get in touch with you, and of course, a homepage to start blogging. blog. It doesn’t have to be perfect! What matters is that you have started to replenish it. However, if you are having difficulty with this process, do not hesitate to contact a website designer.
4. Publish your first message
Writing a blog post for the first time can seem daunting, but the most important thing is to get started. Consider what type of blog topics would work well for your blog; Would you like to write guides, written tutorials, recipes, lists, reviews, industry news, current events related to your niche, or anything else you find interesting?
How do you write your blog once you’ve found a great idea? First, think about what type of header will get someone to read your blog; will it be witty, serious, or state a useful statistic? Second, write as you would speak. Putting your voice and personality into a blog post will not only make it more authentic to readers, but feel more natural to you.
Third, keep in mind how you present your piece; what kind of fonts do you want to use and do you follow the standard american spelling style? Depending on your audience, the formatting will be very different.
5. Create high-quality images
Do you click on a YouTube video just because of the colored image alone? With blogs, visuals are very important to generate interest. A good quality image can decide if someone wants to play a song, so you want to make sure it’s high quality.
Consider the standard size of your featured images, as well as the photos you’ll use in a blog post. These should be clear, stretched to a nice size, and not blurry. Canva is still a great option here. If you’re feeling creative, you can also use GIFs.
6. Maintain your website
Have you ever clicked off a website due to an unexpected page fault? Keeping tabs on how your blog is performing will determine how many people visit or stay on your site. Your site should work efficiently, have no broken links, be updated accordingly, and always be user-friendly.
If you’re not very tech-savvy, be sure to hire someone who can do the technical work for you. An optimized website is something that should always be checked.
7. Take advantage of SEO
Blog posts may be the main attraction for your website, but integrating SEO is the main reason for how you gain potential clicks, readers, and subscribers. Research the most used keywords on Google with an SEO tool like SurferSEO, the latest and most popular trends related to your topic, and compare your posts to other blogs that rank higher on Google.
These SEO strategies, over time, can place you higher in search engines. Still confused? Check out some tools that will help you write the best blog titles.
8. Always network
Networking with professionals in your niche is another useful resource as it can be the main driver for your blog. Build your online presence by joining relevant Facebook groups or blogging networks, taking courses to build your skills, and connecting with people on LinkedIn who share similar values.
Take note of how to network like a pro. This can be key for you to find the next follower or for people to refer their audience to your site. It’s a win-win scenario, and it works.
9. Create an email list
Using an email marketing platform like MailerLite can do a lot for your blog. A mailing list is a collection of contact information from people who have signed up and opted in to receive emails from you. However, building a reliable mailing list of customers and subscribers can take time. It’s not about how much data is added to your list, it’s about how much loyalty you have. You don’t want to spam inboxes!
How often are your emails opened? Are people scanning or clicking links to your blog pages? Are people sharing your blogs? By following these analytics, researching, and being a little more creative, your email list will be reliable. If you’re new to email marketing, learn how HubSpot can benefit your marketing career. Using this program is a great way to start.
10. Learn Affiliate Marketing
With affiliate marketing, companies pay you if your blog refers people to their website or products, so having ads alongside your blog isn’t always a bad thing if it benefits both parties.
Not only is affiliate marketing good for getting brands and businesses to notice you, but you can easily earn pennies per click. If you’re not sure where to begin with this process, there are a range of resources online.
11. Keep track of analytics data
With any blog or website, tracking your analytics data is extremely important to help you become profitable over time. Checking analytics daily will help you determine where your viewers are coming from geographically, whether you’re being found organically or through social media, information about keywords used on Google related to your blog, and more. This will ultimately increase your traffic.
Start your blogging journey today
If you are considering starting a blog, now is the best time to start. Online spaces such as blogs are only growing more and more, and experts in their chosen niche are always appreciated. Creating a successful site certainly takes patience and dedication, but always trust the blogging process. You can now start your first draft!