Are you a local business owner or an online entrepreneur looking for a good marketing approach to grow your business? Can’t find a good one? Let me tell you one of the most effective ways to promote your business.

Blogging!! Yes, you heard me correctly! Today, marketers use blogs to grow their business and reach a wider audience. B2B marketers who promote blogs generate 67% more leads than those who don’t. There’s a lot to be gained from starting a blog, especially increasing your visibility, building brand awareness, and driving more website traffic.

Blogging, which began in the late 1990s, has become an essential part of today’s Internet society. Blogs started out as online personal journals kept by people around the world. And that has now been changed to boost both personal and business branding. You can see other companies consistently churning out high-quality blog material everywhere you go.

Still wondering why blogging is good for you? Here are six reasons why you should blog to promote your business.

Blogging can improve your SEO ranking

A blog is vital for your business because it can help you improve your search engine results. Search engine optimization (SEO) is a long-term process that consists of various techniques. A business blog might not get you on the first page of Google overnight. But it will dramatically improve your search engine rankings over time.

Search engines reward you for creating new content, selecting relevant keywords, and responding to user queries. Blogs allow you to do all three of these things.

Attract new customers

Blogging and uploading relevant material is a valuable technique for increasing traffic to your website and services. Blog posts can be a great tool to increase brand awareness using SEO methods like keywords, titles, descriptions, etc.
This makes SEO much easier as it gives Google and other search engines a reason to increase your website’s ranking. And ultimately drive more organic traffic to your website.

Reuse content for social media

Blogs also help with social media discovery. Every time you post a new blog, you produce something that people can post on social media. It helps promote your business to a new audience who may not be familiar with it yet. It also helps maintain your social media presence.

You can expand your social media reach with blog material while simultaneously driving new website traffic to your blog. Rather than paying a social media manager to develop new social media content, your blog could function as a content store.

Emerge as a leading brand

A well-written blog post helps you establish your business as a market leader. You can promote your abilities for your business, service, or product by posting topics that resonate with your market and demonstrating your knowledge. The more you can show that you are competent in your field, the more likely your customer will trust you to get what they need. Your consumers will also benefit from the education you provide them.

For example, if you are a retailer, you can post blogs about your products. This will give your customers the impression that you are familiar with the products they need. Or, if you’re in B2B, you can publish well-researched blog posts, making you a hub in your field.
Better customer engagements

Customer engagement and open communication with your customers is essential for online marketing. While social media is a valuable tool for responding to customer feedback and questions. Blogging is a much more conversational medium which, when used appropriately, can be much more engaging.

Waitrose, for example, uses its site to showcase recipes submitted by consumers. Not only does this keep consumers engaged by showing off their creativity on the Waitrose website, but it also provides the supermarket with a convenient and less sales-focused platform to advertise their wares.

Helps you learn more about your products

Blogs allow for in-depth explanation and training on what your products and services can actually deliver. You can, for example, publish customer case studies, evaluate specific benefits or give simple practical advice on your most technical services.

This not only expands your knowledge base, but also fosters innovation and creativity. The more in-depth and comprehensive your posts are, the more likely you are to generate insights.


A virtual assistant can help you manage your blogs and help you focus on your business. At Omnia, we can help you develop new ideas, research topics, edit articles, write first drafts, create email newsletters and also manage social media.

More importantly, having an assistant not only helps you manage basic tasks, but also frees up time so you can produce more blog content, create a marketing plan, or network with others!
Call us today or click here to find out how we can help free up your time and save you money!