MIAMI–(BUSINESS WIRE)–May 31, 2022–

“Long provides an additional element to AP that will take us to the next level in terms of customer relationships and a consultative approach to finding solutions,” said Stephen Saper, CRO of Audience Platform. “He is an essential addition to helping AP deliver exceptional innovation and customer value.”

Long brings extensive experience in ad technologies, advanced television, CTV, data management, performance optimization and programmatic capabilities and is a key addition to our leadership team. His vast experience and deep understanding of publisher and agency needs will continue to help us build awareness and adoption of Audience Platform‘s capabilities and develop the best solutions for our clients.

Long is a highly experienced television sales executive who has worked at CBS, Discovery, Comedy Central and at Viacom where he was COO/EVP Sales, overseeing a 900-person sales organization. At Viacom, Long was hired as a change agent, bringing new ideas and perspective to an organization attempting to transition into the digital age. Long then followed his passion for advancing TV technology and joined Google as Director of their Google TV Ads advanced TV division. At Google, Long tripled the TV ad sales team, growing revenue from $9 million to $120 million in two years.

Over the next 15 years, Long continued to work at various advanced TV organizations including Canoe Ventures, a joint venture of the top six MVPDs, Flurry, the world’s largest mobile analytics stack (bought by Yahoo), Peel , a second screen TV remote app (funded by Alibaba), Alphonso, a TV retargeting and analytics platform (bought by Vizio), TetraTV, a CTV advertising network founded by two former Roku executives and Optimized Markets, a platform for AI-based yield optimization.

Long has a BA in economics from Williams College, where he was on the dean’s list and played college football, and an MBA in marketing and finance from Columbia Business School. He and his wife Catherine have three adult children and reside in Rowayton, CT.

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CONTACT: Michelle Bosma

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KEYWORD: UNITED STATES NORTH AMERICA FLORIDA

INDUSTRY KEYWORD: TECHNOLOGY OTHER COMMUNICATIONS FINANCE PUBLISHING MARKETING ACCOUNTING COMMUNICATION PROFESSIONAL SERVICES DATA MANAGEMENT

SOURCE: Audience Platform

Copyright BusinessWire 2022.

PUBLISHED: 05/31/2022 12:42 PM / DISK: 05/31/2022 12:43 PM

http://www.businesswire.com/news/home/20220531005781/en

Copyright BusinessWire 2022.