Blogging in 2022 is tough.
A survey of 1,000 Orbit Media bloggers reported that 80% of bloggers surveyed say their blog is delivering “some results” or “strong results,” which has remained stable since 2016.
The catch: writing a blog post takes more time.
[RELATED: Submit your nominations for our Top Women in Comms Awards by Oct. 21!]
The report says bloggers spend an average of 4 hours and 10 minutes writing an article, which is 74% longer than the company’s first study in 2014.
“The survey results show that it takes more time and effort to cut through the noise and find results,” said Mark Schaefer, author of Marketing Rebellion. “But isn’t that true of ALL marketing? I argued that this is the toughest time for marketing, period. The good news is that great blogs always get significant attention because they’re elite. If you blog, you are accomplishing something that 99.9% of people in the world will never achieve.
What this means: What you put in affects what you get with blogging. Yes, creating an original, well-written article takes time, but it will pay off too. Find your voice and be consistent and you will find success.
McDonald’s targets nostalgia with its Happy Meals
McDonald’s is making a big splash of nostalgia with its new Adult Happy Meals.
The restaurant will offer Cactus Plant Flea Market Boxes – which are a Big Mac or 10-piece chicken McNuggets, with fries and a drink, from October 3. And of course, what’s a Happy Meal without a toy?
The move is a collaboration between McDonald’s and streetwear brand Cactus Plant Flea Market, which offers hoodies up to $1,000.
Meals for adults include revamped versions of famous McDonald’s mascots including Grimace, Hamburglar and Birdie, as well as a new one named Cactus Buddy, a nod to the streetwear brand.
“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant to our adult fans,” said Tariq Hassan, director of marketing and customer experience at McDonald’s USA. United, in a press release.
What this means: McDonald’s has collaborated with pop culture stars like BTS, J Balvin and Travis Scott in the past. The promotions have worked well and McDonald’s recently sold out Scott Meals. Can this trend continue with a popular streetwear company? It has a chance, especially given the marketing appeal of nostalgia in 2022. You don’t need to know any of the names mentioned above to enjoy a Happy Meal. Due to the use of beloved characters from the past, much of the emotional work is already in place, giving communicators a solid hook.
Instagram has new guides for brands this holiday season
Looking for lessons on the best way to use Instagram for your brand?
The company wants to help you.
Instagram released new guides this week on how best to use Reels, Shops, and creator collaborations to help drive new business.
“Our Business of Instagram how-to guide series will help you achieve your business goals with tactical tips on how to set up your store on Instagram for success, create effective Reels video ads, and connect with new communities through partnerships with creators,” the company said in a statement.
The guidelines include a section on how Instagram Shopping helps brands reach the customers they want and how product tags drive product discovery.
All three guides are 7-8 pages long and offer best practices on each part of Instagram.
What this means: This holiday shopping season is expected to be intense online. As a communicator, how do you choose the appropriate social network for your brand? Are you taking advantage of new commercial offers from traffic-hungry networks?
Cruise industry reacts to easing of COVID-19 restrictions
The easing of the COVID-19 pandemic has led many industries to embark on back-to-normal strategies.
But the cruise industry is starting to catch up after the Center for Disease Control and Prevention (CDC) scrapped its federal COVID-19 guidelines program in July and brands revert to their pre-COVID-19 rules.
In addition, Canada will remove all Covid-19 related border restrictions effective October 1 for people entering the country by air, land or sea, including vaccine and testing requirements, which will have also an impact on the industry.
Here’s how the brands have communicated their policies.
On Carnival Cruise Lines, passengers on itineraries of 16 nights or less who present proof of vaccination are not required to undergo an onboard test.
“These guidelines will streamline the process and make cruising accessible to those who have been unable to adhere to the protocols we had to follow for much of the past 14 months,” Carnival President Christine Duffy said in a statement. a statement last month.
On Disney Cruises, vaccinated passengers no longer need to test themselves before entering the ship and unvaccinated passengers will be required to test themselves via rapid or laboratory PCR or nucleic acid amplification test (NAAT) , and results must be uploaded prior to boarding.
Disney has a page on its website that lists nine things to know about the company’s response to COVID-19, testing and vaccination guidelines, where to download results, where face coverings are needed on the ship, online check-ins, booking policies, mandatory emergency drills, cleaning training policies and rules during port calls.
What this means: Disney’s strategy of keeping all evolving COVID information in one easily accessible place makes it easy for families planning their cruise to find and understand what they need to do. Similarly, Carnival’s explanation of changing plans helps provide transparency as plans constantly change.