Network slicing application is unique in the market and offers a viable way for CSPs to monetize new 5G capabilities
Earlier this week, Ericsson announced an end-user application that allows a business user or consumer to dynamically increase mobile connectivity through network slicing. Communication Service Providers (CSPs) can introduce the application, called Ericsson Dynamic End-user Boostto users on any device connected to a 4G or 5G network.
According to Martin Zander, Head of One Network Solutions at Ericsson, this solution is unique in the market and offers CSPs a viable way to monetize new 5G capabilities. “It’s an app with a boost button, and it gives the user single control to change network performance from the device. This change is dynamic, you can do it anytime and anywhere. anywhere,” he said. “It’s a premium offering, but flexible.”
He added that thanks to applications such as mobile games, even customers with the most affordable data plans are familiar and comfortable with the concept of micropayments and, therefore, are more likely to pay a small amount. for a data boost when needed.
“If you group this behavior [across the entire subscriber base]“, it will derive better monetization for [CSPs] in the category of customers who do not want to pay more [for a premium data plan]“, said Zander.
Possible use cases range from a business user who travels for work and needs an extra boost to have a consistent user experience, to first responders supporting critical tasks in harsh or crowded environments. , to a consumer playing a game or wanting to download a movie before boarding a flight (because they totally forgot to do so at home).
“We’ve flipped the coin on something that’s been possible for years,” Zander said, referring to network priority through network slicing, which was available in LTE. “But it was deployed statically and centrally. The operators have given a fixed priority and they do so within the framework of a monthly subscription. We said put that power in the hands of the user and initiate it dynamically.
The network slicing app, Ericsson said, offers secure upload and download speeds, instant latency improvements, and lightweight cloud integration. SmarTone, a telecommunications provider in Hong Kong, will be the first CSP in the world to offer the Ericsson Dynamic End-user Boost solution to its customers.
Also earlier this week, Ericsson lent its containerized standalone 5G core and automated orchestration solution for a trial with Vodafone in which the pair tested the automated creation of a network slice suitable to support virtual reality. in a retail environment. According to Vodafone, it took 30 minutes “from placing an order to creating the network slice to carry live network traffic”; the carrier reported that the slice “guaranteed” a download speed of 260 Mbps, an upload speed of 16.5 Mbps, and a latency of 12.4 milliseconds.