Want to start a blog but are worried that blogging is an oversaturated market? You might be wondering how your blog will stand out among many others in the same industry.
You may even worry that your blog is not successful because you don’t know how to start a blog strategy this will allow you to stand out. You might have even started your blog and are frustrated that you aren’t seeing the results you want. In this article, we’ll go into detail on what you should consider when starting a blog, how to tell if a market is too competitive, and other ways to make your blog stand out.
Considerations for starting a blog in 2021
Start a blog may seem like a daunting task. There are many questions that arise as to whether your blog will gain traffic and how to get your content in front of the audience you want.
The benefits of blogging, however, are a long term game. Posting regularly on your blog is a fundamental first step. The second step is to focus your blog on a specific topic or theme.
According to Website setup, the number of blogs on the Internet has reached over 600 million. If you are looking to start a blog and you are concerned that this number indicates that the blogging market is oversaturated, don’t panic.
While blogging can be competitive, there is a lot of context to consider that can give you an edge. It all depends on the niche you enter. While most blogs belong to a specific industry, each blog has a perspective in this industry.
For example, if you have a wellness blog that focuses on healthy eating and exercise, the perspective might be that of someone battling a specific disease or who has advanced training in nutrition. .
This specific perspective is your unique value proposition.
An audience that may be looking for specific and niche information will attract attention and traffic because your specific perspective creates rare value.
Over time, your audience will understand that they can’t find this information with this unique value anywhere else. The perspective of your blog is what will set it apart from the rest. Focusing on that specific value will set you up for long term success.
How to know if a subject is too competitive
Now that we understand that your blog needs to have a unique perspective that brings value to your industry, we’ll explain how to determine if a blog topic is too competitive.
There are many ways to determine how competitive your niche is, but we’ll stick to the simpler ones:
Keyword Volume (MSV)
Keyword Difficulty (KD)
In order to determine either of these items, you must perform some research on the keyword landscape for your intended main topic.
For example, if you want to blog about baking cookies, you might want to check out the keyword landscape for queries like: home baking, cookie baking ideas, dessert baking, to start.
Search engine optimization (SEO) tools like Google Trends, Ubersuggest, Moz or Semrush are great keyword research tools that can show you both MSV and KD for any query that interests you.
Otherwise known as Monthly Search Volume (MSV), Keyword Volume tells you how many times a certain keyword is searched each month. Keyword volume can indicate audience size for a certain topic, and therefore indicates how much potential traffic you have in that keyword’s landscape.
The higher the volume, the more opportunities there are for traffic from that keyword. Now you won’t be able to capture all of available traffic. Your desirability depends heavily on another factor – keyword difficulty.
Keyword Difficulty (KD)
Keyword difficulty gives you an idea of ââhow likely your content is to rank in search engines for that keyword by indicating how hard it is to rank for that keyword. Other blogs are also competing for this keyword, so KD gives you an idea of ââyour competition.
Different SEO tools take into account various factors to calculate ranking difficulty, such as number of backlinks and search volume, for example. Overall, keyword difficulty is a useful way to tell if a market is very competitive.
Tips for blogging in a competitive market
If you find that your niche topic has a great keyword difficulty, don’t worry. There are a number of concrete steps you can take to ensure that you can still rank and get traffic.
There are ways to optimize your blog to make sure you target the right audience, rank in search engines, and retain viewers. Let’s cover them now.
1. Know your audience.
Having a fundamental understanding of the purpose and purpose of your blog is fundamental to standing out in a competitive market. And knowing who your audience is and what they want to read comes right before that.
You can start with build a character target with your content. This way, you will have an intimate understanding of who your target audience is and be able to serve them.
In order to know your audience, you need to ask yourself the following questions:
- Why are you blogging this information?
- What impact do you hope to have with your blog?
- What do your audience need to learn?
- How does your audience like to consume information?
- What demographics define your audience?
2. Incorporate SEO guidelines.
Search Engine Optimization (SEO) is the key to bringing your blog to a larger audience. Essentially, you want to center your blog content around a few main keywords that match what your audience wants to learn. We have already discussed how to determine the MSV and KD for your target keywords above, but there is a lot more that can be done for SEO. The content of your blog should focus on your main keyword. These keywords should appear throughout your content.
For example, if your blog is about fishing, this will be considered your main keyword topic. Relevant keywords that would appear in your blog are how to fish, fishing guidelines, and how to prepare for a fishing trip. The more relevant keywords appear in your blog, the more it helps search engines understand what your blog is about.
Don’t flood your content with your keywords just to rank. It’s called Keyword filling, and it’s a SEO black hat practice. The goal should be to create quality content that helps users. If you create content that conveys information that meets the needs of your audience, chances are they will come back to your blog for more.
3. Build relationships.
Networking also applies to online marketing. Try to build relationships with online leaders in your industry or those who have parallel audiences.
By building a network, you can also create opportunities for backlinks to your content, which is helpful in building authority. Backlinks help drive more traffic to your blog because a blog’s audience is redirected to yours. This helps you over time to maximize your visibility on Search Engine Results Pages (SERPs).
The backlinks can take the form of a guest post. For example, if you have a cooking blog and you post a guest post on Food Network, it creates a backlink. They can also come from referral links from other sites that may have a bigger name in your industry. For example, if Entrepreneur.com links to your article on startups, that is also considered a backlink.
4. Be useful.
If your blog is only promoting your product or services, it may be too promotional. Find out what your target audience is really interested in and study those topics – it’s always better to be useful than promotional. Successful bloggers put the needs of their community before their financial gain.
âProviding accurate and useful information that informs in a non-self-promotional manner gains credibility,â writes Greg Sweval, a direct consumer consultant. “It may take a little longer to build the buzz, but once the momentum is built it has exponential effects.”
5. Blog about your expertise.
Blog about the aspects of your business that you are passionate about. âBe yourself and blog about the things that you are passionate about and interested in (without sounding like an ad, of course) and you’ll be fine,â suggests Steve Early.
When you write with passion and deliver real value, you will most likely attract a larger audience. With all the information we have at our fingertips, readers can feel the authenticity. Your goal should be to create content for human curious and looking for useful and unique information. Try to make your readers as passionate about your topic as you are.
6. Be genuine.
You will stand out from the noise and crowd of bloggers if you are truly authentic. Transparency can give you credibility in the blogosphere. Plus, it will add a more personal element to your writing style. Be authentic and let your readers see you clearly and relate to your message.
A successful blog takes time, strategy, and research.
Building a profitable and successful blog has no shortcuts. If you do market and keyword research, you’ll get an idea of ââwhat your audience needs and what they want to see. Once you know what your audience wants, understand the unique value of your blog, and incorporate SEO tactics, you will ensure the longevity and overall success of your blog.
Starting a successful blog in a saturated market doesn’t necessarily mean failure. However, it will take constant effort, focus and dedication to be successful. Start planning your blogging strategy today and watch your audience grow.
Editor’s Note: This article was originally published in July 2009 and has been updated for completeness.