If there is one industry to name that has seen tremendous growth, success and impact, it is online food delivery. With increasing technological advancements, major mergers of various investors, and the human need for food, the global food delivery market will most likely reach around $215 billion by 2024.

The success of this sector is also very evident in a country like Nigeria, where food is a crucial need for everyone, especially in the working class sector of bustling cities like Lagos, Abuja, Ibadan and Port Harcourt.

According to Worldometer figures, Nigeria’s rank as the most populous country in Africa, with over 200 million people, contributed $33.7 billion in food segment revenue. These high revenues can also be attributed to the rapid adoption rate of smartphones in the country, which allows customers to access food delivery services through mobile apps.

Africa’s largest e-commerce platform, Jumia, through its food delivery services, has left an indelible mark on the Nigerian food industry since its launch in 2012.

One of the main ways to do this is by forming a large number of partnerships with various Nigerian restaurants. This has made it easier for consumers to order food from a restaurant through the Jumia Food app, regardless of their location.

For sellers, it also gives them a wider consumer base, which helps them stay ahead of the competition. This was quite evident during the COVID-19 pandemic when Jumia Food partner restaurants were able to maintain operations through the Jumia delivery network.

In 2020, Jumia launched the Nigeria Food Index Report, the first of its kind in the segment. The report captured the growing popularity of fast food in Nigeria and the positive impact and prospects for the Nigerian agricultural sector. The report also revealed that local Nigerian cuisines led to the preference of Nigerians over continental dishes, with 64% of orders being placed for lunch.

In its attempt to drive the growth of online food service and delivery services, Jumia Food has extended its reach to several cities in Nigeria, such as Ibadan, Minna, Benin, Kaduna, Abeokuta, Kano and Ilorin. With the ever-increasing need for convenience and value for money, there is no doubt that Jumia Food has helped create a huge boom in the online food delivery industry which, in turn, would lead to significant growth in the country’s economy and income.

Recently, Jumia entered into a partnership with Errand360, a bicycle delivery company in Nigeria, to make food deliveries through the Jumia Food app seamlessly with hundreds of cyclists across multiple locations. It is a way to show Jumia’s efforts to strengthen food delivery services in Nigeria. For a company like Jumia that is constantly innovating to promote customer satisfaction, it is best to believe that the food delivery service in Nigeria is one step closer to becoming more dynamic.