Southern Cross Austereo’s (SCA) digital music and podcast streaming platform, LiSTNR, now has 500,000 connected users, the company said.

This milestone was revealed in SCA’s half-year results, which track the company’s financial performance from July 1 to December 31, 2021.

The company said LiSTNR is “maturing at pace” and signaled new investments in the platform to drive even stronger signups and habitual viewing.

He said he would achieve this by focusing on exceptional marketing, great content and a digital publishing strategy.

SCA CEO Grant Blackley said LiSTNR is at the heart of SCA’s business.

“Strong brand recognition and expansion of the premium content library is driving a higher number and increasing weight of advertising briefs from marketers looking to connect with addressable audiences at scale,” did he declare.

In April last year, Blackley revealed his high hopes for signing up for the platform and also said the platform was aiming to launch 35 new music-based stations, for a total of 50.

In July last year, SCA announced 10 new DAB+ music stations, bringing its total to 25.

At the time, SCA’s head of music, Mickey Maher, said LiSTNR aims to offer something for everyone “with music to suit your mood, your lifestyle, the genres you love or the new ones that you will discover soon”.

“Music has such incredible power that it can influence our moods, connect us to a time and place, be a companion, be the life of the party, and expose our ears and minds to a new world of sounds and genres,” he said. added.

And last month, SCA unveiled a new 24/7 RnB Fridays station, with former The Edge Breakfast hosts Mike ‘E’ Etheridge and Emma Chow leading its weekday Brekkie show.