The law is more than being in the courtroom and piles of paperwork. It covers research, legal advice, contract negotiation, dispute resolution, building professional networks, troubleshooting computer issues, and more. Careers in the field have therefore diversified into several facets. Legal writing is one of them, and a great place to start is by blogging.

Why a legal blog?

If you want to share your ideas, expertise, and explore legal niches, blogging is a simple platform. Legal writers and writers provide newsletters, brochures, feature articles, web content, and corporate writing. Web bloggers, in particular, focus on finding publications online; besides creating a memorable online presence to market not only law firms but also individual practices as many law firms generate new cases through web searches. It helps build a reputation among potential clients, recognition and a career that stays away from the mainstream.

Starting point

Ideas should be concise and succinct, the language should be excellent, and knowledge of the law should be extensive. Legal writers should be able to meticulously research, synthesize, structure, and edit complex information, in addition to crafting unique topics that will appeal to an audience. Legal blogs should be engaging, especially to the non-legal audience. Adding short, authentic stories to blogs will boost reader engagement.

Start by choosing a platform. Some blogging sites are specially designed for lawyers. LexBlog, Justia, AttorneySync, Uptime JurisPage, Paperstreet and so on are reliable and widely used. Then create a niche for your blog and narrow it down to your expertise, such as focusing on the environmental law of a small geographic area. Michelle May O’Neil, a family lawyer from Dallas, for example, publishes the Dallas Divorce Law Blog and a blog called Gay and Lesbian Family Law in Texas. However, find a balance between trendy and timeless items. Diversify your content, research current events related to your niche, and add your opinions.

Third, establish your target market and your customers. While speaking to a non-legal audience, avoid using jargon. For legal professionals, ensure accuracy and a tone that matches your branding. Finally, negotiate between quality and search engine optimization (SEO). While SEO techniques like using keywords and links will make your blog bigger, the quality of the content cannot be compromised.

Career prospects

According to the Bureau of Labor Statistics, the employment of writers and technical writers is expected to increase by 8% by 2028. As the number and ranks of legal professionals increase, various publications will increase exponentially to include them. With digitization, there is a growing demand for web writers who can write for interactive media.

Monetize your blogs by combining unique positioning and investing in high quality designs. Once a loyal readership is established, bloggers can branch out into affiliate marketing – partnering with related brands or dealing with Google SenseAds. In a study conducted, 47% of bloggers made money blogging using Google AdSense (33%) and affiliate marketing (26%).

Writing is an essential part of law, and if you have the skills, grab your pen and start writing!

Writing is Director, Symbiosis Law School, Pune


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