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Sports betting company Entain and Theta Labs team up to launch NFT video platform

Entain Group, one of the world’s leading sports betting and gaming companies, has announced a partnership with decentralized video streaming network, Theta Labs. In the first stage of the partnership, Entain will launch an NFT video platform on partypoker, its leading poker brand. With this decision, poker fans will now have the ability to own official partypoker NFTs.

Entain launched an NFT video platform in partnership with Theta Labs. Credits: Theta Labs

“partypoker customers will now have a unique opportunity to collect iconic moments from partypoker history with the proof of authenticity made possible by blockchain technology,” said Valery Gelfman, Chief Product Officer at Entain. “We are thrilled to partner with Theta Labs, a like-minded technology innovator and pioneer in distributed video delivery. The Theta blockchain is ideal for video content and it is environmentally friendly.

Entain x Theta Labs: Everything you need to know

Theta Labs’ partnership with Entain will result in NFT declines for the group’s brands. While the first partnership is with partypoker, Entain will eventually use technology from Theta Labs for video streaming, Metaverse, gaming, and more.

In the first stage, partypoker’s NFTs will feature some of the most iconic tournament moments and hands in the brand’s history. The new NFT platform will have both primary sales of new NFTs and a secondary market to trade NFTs. The company will use Theta NFT marketplace technology, ThetaDrop, to create the marketplace. As of now, neither company has released more information about the specific NFTs.

“For the first time we are licensing our integrated white label NFT platform to one of the largest gaming groups in the world and we couldn’t ask for better partners in partypoker and Entain Group,” said Mitch Liu, CEO of Theta Labs. “Integrated into the partypoker app, this enables the most exciting and seamless NFT user experience for customers, powered by Theta Network, Theta edge nodes to support video NFTs and TFUEL for transactions.”

What is Theta Labs?

Theta Labs is a leading decentralized video streaming platform that runs on its own blockchain, Theta Network. Basically, the company’s goal is to help reduce the costs of content delivery networks by creating a shared content network. In order to facilitate this, they reward end users who share their bandwidth. The company has also developed Theta.tv, which offers decentralized live streaming services.

Katy Perry's tweet about her NFT collection on ThetaDrop
Katy Perry dropped her first NFT collection on ThetaDrop. Credits: Katy Perry

More recently, Theta Labs launched its NFT Marketplace, ThetaDrop for media and entertainment. It was launched in partnership with the World Poker Tour, Katy Perry, Jukin Media and Fuse Media. What else, Katy Perry released her first NFT collection exclusively on the platform. Called “The Roar Package,” the collection spotlighted the singer’s halftime performance at the 2015 Super Bowl. Additionally, her iconic performance was atop a 26-foot, 2,200-pounder. Golden Lion. This physical lion was also auctioned with Perry’s NFT collection. Along with this, the collection included several exclusive personal contents of the star.

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