GUEST REVIEW: Did you know that nearly eight out of 10 companies — specifically 77% — of Fortune 500 companies have blogs? It’s also worth noting that 81% of consumers trust blog content, so it pays to consider a strategic blogging effort in your workplace. Done correctly, you will win customers.

Businesses in all industries should have blogging strategies – so it goes without saying that tech companies are no exception. What you do day in and day out may differ from companies in other industries. But all businesses need to attract and retain customers.

One of the main goals of blogging strategically and consistently is to drive traffic to your business website. And what business in the digital age doesn’t want more customers?

Keep reading to see five reasons tech companies should blog — and how to go about it.

1. Increase brand exposure

Your business needs a blog to establish a strong web presence in the digital age. By leveraging the power of a blog, you can establish your business as a thought leader, comment on developments relevant to your demographic, and highlight the value proposition of your products and services.

Blogging will allow your business to create a unique voice that builds brand awareness. Consumers have many options, so your blog can be a differentiator that sets your business apart.

2. Make sure the website doesn’t become static

A blogging strategy will generate more leads, keep customers coming back to your site, and provide search engine algorithms with the data they need to increase your website’s visibility. If you create a website but do not update it, the website will become static. There are approximately 2 billion websites on the Internet, but less than 400 million of them are active.

They say if you build it, they will come. But that was never true. When you build something, you have to give customers a reason to come. And once you’ve done that, you need to make sure they keep coming back. Blogging can help engage and re-engage your customers.

3. Respond directly to customer needs

Another reason tech companies should have blogs is that blogging provides a way to directly address customer needs. Does your business sell complex products and services? If so, a blog strategy will provide a way to explain what the offer is, what problems the offer solves, how to use the offer, and why customers should use the offer over competing offers. .

If your customer service or help desk continually receives customer inquiries about certain issues, responding through a blogging strategy can help educate your customer base. In fact, some customers may check your blog before calling or emailing support. This could help reduce call volumes so callers don’t have to wait too long.

4. Increase click-through rates

If your business has a corporate website, you need to make sure the URL ranks high in search engine results. You can generate more leads from potential customers through higher click-through rates when you increase visibility. One way to do this is to focus on your blog. Providing content that your demographic wants and can use will help you achieve this.

5. Build Trust

A blogging strategy can also build trust between your business and its customers. People want to know more about the businesses they frequent, and a blogging strategy is one way for your business to meet that need. Through a blog, your business can answer questions, share market information, provide updates on market or company news, and generally keep consumers well informed.

If they start trusting you and then trusting your products and services, chances are they will stay loyal and loyal in the future.

These are just a few reasons why it makes sense for tech companies and businesses in other spaces to invest in blogging strategies. If you don’t know where to start, some platforms make it easy to start and maintain a blog. One of them is The Blog Starter. Regardless of how you choose to start your blog, not continuing shouldn’t be an option. There is too much to gain with a blogging strategy and too much to lose without.

GET READY FOR XCONF AUSTRALIA 2022

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Now in its fifth year, XConf is our annual technology event created by technologists for technologists.

Participate in a robust discussion program as local thought leaders and Thoughtworks technologists share first-hand experiences and discuss new ways to empower teams, deliver great software, and drive innovation for technology responsible.

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