The Ministry of Entrepreneurs and Cooperative Development (MEDAC) has appointed Rev Media Group as a strategic partner for its digital platform, MyMall, to help SME entrepreneurs in Malaysia advertise their products and services with the advertising platform. Publisher’s REV Ad Manager. The group will also support SME entrepreneurs through REV Marketing Partners, a REV Ad Manager platform partner for products and services in MyMall.

Launched in collaboration with consumer intelligence company Dattel Asia Group, REV Ad Manager is powered by AI for better audience targeting. Using the REV Ad Manager platform, Rev Media Group said SMB entrepreneurs can directly advertise their products and leverage the 15.8 million unique visitors to its audience network across brands such as Berita Harian, Harian Metroand New Strait Timesamong others.

Rev Media Group COO Nicholas Sagau (pictured above) said: ‘The group is giving free credit to SME entrepreneurs and members of the MyMall business community to start making advertising their commercial products and services.

At the same time, MyMall was presented by MEDAC last December as an entrepreneurial ecosystem development platform dedicated to entrepreneurs and local products. Resulting from the integration of all the e-commerce platforms under the Ministry, MyMall comprises four main areas: e-commerce, training, financing and marketing. The launch of MyMall came shortly after MEDAC issued a statement revealing that the country’s MSME sector, which accounts for almost 40% of the country’s GDP, is on the verge of “collapse”.

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