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**Nairobi, 18 June 2022 – **To foster greater commitment to peaceful elections and increase youth participation in the 2022 general elections and beyond, members of the UWIANO Platform for Peace launched today, on the occasion of the International Day for the Elimination of Hate Speech, the Let Peace Win campaign.

Recognizing the need for smart interventions to counter the evolving trends of hate speech online, UWIANO created a Peace Messaging Hub that expanded membership to key peacebuilding actors as well as a cutting-edge technology consortium to connect UWIANO’s online and offline analysis with appropriate answers. With the support of the United Nations Development Program (UNDP) and the Office of the United Nations High Commissioner for Human Rights (OHCHR), the National Cohesion and Integration Commission (NCIC) has tools cutting-edge technologies and expertise to track and analyze social media platforms for mis/disinformation, hate speech and incitement. This analysis is accompanied by a complementary intervention of artificial intelligence to identify and recruit micro and nano influencers to counter hate speech and spread impactful peace narratives.

Speaking ahead of the launch, the Cabinet Secretary, Ministry of Home Affairs and National Government Coordination, Dr. Fred Matiang’i, EGH, praised the efforts being made by various institutions to ensure that Kenya remains a nation united. He said, “Kenya has finally come of age in terms of democracy, and we are confident in the measures we have put in place to ensure peace prevails in the upcoming elections in August.

Young people make up 75% of the country’s total population. Therefore, their participation in the election and electoral process determines how Kenya responds to its immediate, medium and long-term development aspirations as envisioned in Vision 2030. At the launch, Platform members UWIANO for Peace called on young people to build stable and peaceful societies. and develop policies that respond to the specific needs of the younger generation to achieve SDG 16 of the 2030 agenda, “Peace, justice and strong institutions”.

“To transform Kenya into a peaceful country, we need efforts that target not only young people, but also those initiated by young people for young people. The effective participation of young people in politics is fundamental for democratic development both in Kenya than around it in general”. Therefore, youth-targeted initiatives such as the Let Peace Win and Elections Bila Noma campaigns are key to promoting peace and safeguarding development gains and stability,” said Dr. Samuel Kobia, President of the INCC.

Through the Let Peace Win campaign, youth-led initiatives for peace will be recognized. A peace song contest has also been launched on Citizen Radio and Citizen TV, where young people are invited to submit their peace songs. The top voted songs will be used before, during and after the elections to promote peace.

During the launch, the UNDP Resident Representative in Kenya acting Mandisa Mashologu said, “Our support for this campaign through our Transcending the Foundations of Peace and Security for Inclusive and Sustainable Development program and the Consolidating Democratic Dividends for Sustainable Transformation program aims to ensure that no one be left behind, especially young people. collaboration with our sister agencies – UN Women and OHCHR will continue to work closely with all our partners to support the consolidation of democratic gains to ensure that the country’s youth** ** and all citizens as a whole are the force of transformation and the beacon of peace in this journey towards Kenya’s Vision 2030, Sustainable Development Goals and Africa’s Agenda 2063. We thank our respective development partners – the Government of Sweden through the Swedish Embassy in Kenya, the European Union, the Federal Republic of Germany, the Italian Agency for Development Cooperation, Irish Aid and the UK Foreign and Commonwealth Development Office for this collaboration to engage more effectively with civil society organisations, faith-based organizations and community groups and associations, and the peace architecture at national and departmental level through the UWIANO platform.”

Marking this historic milestone of the International Day for the Elimination of Hate speech and the launch of the ‘Let Peace Win’ campaign, the United Nations Resident Coordinator, Dr Stephen Jackson, said: “Elections are about expressing your preferences. The UN has only ONE preference. , a favourite: We want Kenya to win! We know that Kenya will win by maintaining its remarkable and peaceful democratic leadership in the region. We want Kenyan youth to lead Kenya’s peaceful journey before, during and beyond the elections. He made a special appeal to young people: “You have skin in this game – even if you don’t feel it! Kenya is your home, so keep your home safe and take control of your future by stopping hate and evil from coming inside. “

For media inquiries, please contact:

UNDP Kenya

Martin Namasaka
Head of Communications, UNDP Kenya
Email: [email protected]

Sheila Kimani
Communications Associate, UNDP Kenya
Email: [email protected]

Olive C Metet, MPRSK
Head of Communications, INCC
Email: [email protected]

Mary Ndulili, MPRSK
Communications, IRCK
Email: [email protected]

Notes to Editors

About the UWIANO Platform for Peace

  • The UWIANO Platform for Peace, established in May 2010, is a coordination framework for Election Violence Reduction Initiatives (EVRI) in Kenya. UWIANO, a Swahili word for “cohesion,” is a call for peace and tolerance across ethnic, religious and political divides. Its members are made up of state and non-state organizations, namely the National Steering Committee on Peacebuilding and Conflict Management (NSC) (co-chair), the National Cohesion and Integration Commission (NCIC) (co-chair ), Peace and Development Network Trust (PeaceNet), United Nations Development Program (UNDP), Independent Elections and Boundaries Commission (IEBC), National Police Service (NPS), Office of the Registrar of Parties (ORPP), Board of Governors (COG), Kenya Private Sector Alliance (KEPSA), Media Council of Kenya (MCK), Inter-Religious Council of Kenya (IRCK) and United Nations Entity for Gender Equality and women’s empowerment (UN Women).

The overall objective of the UWIANO platform is to initiate and coordinate initiatives aimed at conflict prevention and peacebuilding in Kenya, particularly related to elections. As it has done before, the platform has an election preparedness framework, which will enable it to play a major role in targeted electoral propaganda and campaign activities, as well as in the prevention of electoral violence and the promotion of a peaceful electoral process.

About the Consolidating Democratic Dividends for Sustainable Transformation in Kenya Program – Deepening Democracy Program

  • The program supports state action and citizen engagement to improve democratic governance, accountability, respect for the rule of law, access to justice, human rights and gender equality. It incorporates a human rights-based and people-centred approach to support the engagement of government institutions, communities and marginalized groups in governance. Interventions will be undertaken using a phased approach. Phase I will work to support broader democratic governance, and Phase II will provide electoral assistance once a UN electoral needs assessment mission has been undertaken to define the nature and scope of UN support. in the 2022 general elections in Kenya.

The program is funded by contributions from the European Union, the Federal Republic of Germany, the Italian Agency for Development Cooperation, Irish Aid and the UK Foreign and Commonwealth Development Office. This UNDP pooled fund also benefits from UN contributions provided by UNDP, UN WOMEN, OHCHR and the UN Peacebuilding Fund.

About the program Transcending the Foundations of Peace and Security for Inclusive and Sustainable Development in Kenya

  • The program focuses on 1) policies, legal and regulatory frameworks for peacebuilding, conflict prevention, cohesion, community safety and prevention of violent extremism (PVE) formulated, reviewed and implemented works at national and county levels; 2) Capacities for peace architecture at national and county levels for sustainable peace, inclusiveness, cohesion, integration, community security and PVE strengthened and coordinated; 3) The inclusion and participation of youth, persons with disabilities (PWD), women and other marginalized groups in peace and security interventions are strengthened; and 4) Strengthening collaborative partnerships to prevent instances of violence at the community, county and national levels.

Supported by the Swedish government, through the Swedish Embassy, ​​the aim of the program is to address immediate and underlying drivers of conflict, including poverty and inequality, unemployment and vulnerability youth, exploitation of ethnic differences, inequitable distribution of scarce environmental assets, degradation and adverse effects of climate change, socio-economic exclusion and marginalization, limited engagement of women in conflict transformation and the proliferation of small arms.