Velocity Expands Exhibitor Network in the Cinema Lobby with 12 New Cinema Deals
Velocity will introduce to the market its newest CinemaCon-exclusive digital signage solution: the sleek 4K digital standee
Holland, Ohio, April 26, 2022 /PRNewswire/ — Velocity, a managed services company which provides managed IT services through network management, voice and data connectivity, as well as digital media displays and advertising networks, today announced the expansion of its exhibitor network as part of the agreement with Screenvision Media deploy up to 1,000 individual rooms and up to 4,000 digital screens. The screens will promote exhibitor offerings and upcoming films, national, local and regional advertising, and be connected to major programmatic advertising exchanges.
Velocity will be present CinemaCon, the world’s largest motion picture trade show, in Las Vegas from April 25-28, where it will showcase its expanded network of exhibitors and introduce its newest exclusive digital signage solution to the market: a digital 7 feet tall. With its sleek design, 4K resolution and 1 or 3 independent messages with audio, this large digital standee provides an engaging experience for consumers and additional advertising touchpoints for studio clients looking to amplify their message via both on screen and in the theater halls of Velocity.
Velocity’s digital standee and digital poster are among new deployments among the 4,000 innovative digital screens that will be deployed in theaters nationwide, including within the 12 theater groups signed with Velocity’s Cinema Lobby Network during of the last six months. Signed theaters include:
- 1 Better
- Allen Theaters
- Ashbrie Cinemas
- CineLux Cinemas
- Classic cinemas
- Fridley Theaters
- Malco Theaters
- Marcus Theaters
- Parrot Film Company
- Patriot Cinemas
- Premiere Cinemas
- Your neighborhood theater
As part of Velocity’s Cinema Lobby Network, exhibitors benefit from comprehensive management of physical and digital marketing campaigns, gain access to significant advertising revenue, and keep customers informed of upcoming studio releases.
“We are delighted to work with Velocity as their cinema lobby solutions enhance the lobby experience. Additionally, it will allow us to communicate our offerings while providing a huge opportunity for advertisers to connect with the valued moviegoer audience,” said Joel Davis, Chief Operating Officer of Premiere Cinemas.
Reserved theater seating has allowed consumers to spend more time in the lobby and concession areas because they are not in a rush to find a good seat. This has led to digital standeers bringing in more impressions, better brand recall, and generating additional revenue for studios and exhibitors.
“This unwavering expansion of the cinema lobby, along with the announcement of the digital standee, is a true testament to Velocity’s longstanding reputation for digital innovation and advertising accessibility for studios and exhibitors,” said said Joe Ross, Commercial Director of Velocity MSC.
As viewing habits have changed post-pandemic, Velocity has continually adapted to get the studios’ messages in front of its target audiences. Through its partnerships, PaperAirplane and Screenvision Media, and the recent acquisition of Vision Media’s digital signage business, Velocity’s comprehensive digital outdoor advertising (DOOH) networks extend beyond theater and into lifestyle environments where consumers dine, shop and play.
Tuesday night at CinemaCon, MetaMedia, Velocity and Pixelogic (on Alliance MVP) will be sponsoring a studio-themed dinner in the Octavius Ballroom at Caesar’s Palace for registered delegates.
ABOUT VELOCITY MSCVelocity provides customized managed services such as IT support, network management, voice and data connectivity, multinational data networking, onsite repairs and services, deployment and implementation of projects on the field, free TV and Wi-Fi solutions, digital signage and DOOH multimedia solutions, and more in the retail, hospitality, healthcare and entertainment industries. Velocity is privately held and headquartered in Holland, Ohio, with approximately 500 employees, 13 redundant data centers, over 5,500 certified technicians across the United States and 450 carrier agreements and is an ESLC in the 50 States. For more information, visit www.velocitymsc.com.
Media ContactVelocity, A Managed Services CompanySarah Sandoval ChambersHead of Corporate Communications[email protected]
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SOURCE Velocity, a managed services company