Continuing to stay relevant and fresh is a challenge for all industries. There are only a limited number of times you can repackage the same content or create new content similar to what you have already posted.
But when it comes to blogging, the industry doesn’t seem to be out of ideas just yet. On the contrary, there are more bloggers than ever before, and as a result, we see a different topic covered every time we glance around the blogosphere. With that in mind, here are some of the trends we think will continue to shape the blogging world in 2023:
2023: the year of the virtual assistant
As we speak, millions of virtual assistants (VAs) are helping millions of people plan, manage, and organize their lives. Their abilities are only growing as well. Virtual assistants are becoming more and more autonomous, with AI and machine learning allowing them to learn new skills and habits as they go. They are already able to help bloggers with content creation and distribution, as well as social media management. As the years go by, we can expect to see VAs becoming more and more integrated into our daily lives. In 2023, we could be talking about an entirely different blogging landscape, with VAs responsible for much of the hard work.
More people will learn to code
As the influence of the internet increases, so does the importance of coding. Where once coding was considered a skill reserved for tech geeks, today it is something everyone should know at least a little. Not only does this have implications for how we interact with technology, it also has implications for how we interact with each other. The rise of blogging, along with the digital economy, means we’re all using code more than ever. As a result, more and more people will want to learn to code. In 2023, blogging will likely become an even more integral part of our lives, which means the demand for coders will only increase. With more and more people able to code, the internet will only become more powerful.
More brands will embrace diversity
It’s been a hot topic in the media for some time, but there are signs that the conversation around diversity is coming to an end. With brands like Gillette and Unilever putting the issue at the forefront of their marketing, other brands are under increasing pressure to follow suit. This has led to a broader conversation about inclusivity in online spaces and even offline events. In 2023, we expect to see the diversity conversation in blogging come to a head. Code of conduct policies have grown in popularity over the past few years, but we can expect to see them become more commonplace. There are already large blogging networks, like WordPress.com, that have such policies in place. Brands have already been under pressure to diversify, but with more and more brands adopting such policies, it will only be a matter of time before they become commonplace.
Virtual and mixed reality will progress
VR development has slowed in recent years, but the technology has remained relevant. The industry has since been working on developing more affordable options, as well as exploring new types of technology. There are already some exciting developments underway, with more affordable options like Oculus Quest on the horizon. Meanwhile, developments in MR have accelerated in recent years. New hardware, like Google’s truly wireless earbuds, has made them more accessible than ever. New technologies, like eye tracking and foveal rendering, have also made them more powerful. In 2023, we expect to see the popularity of VR and MR continue to grow. Major brands have already started integrating virtual reality into their marketing strategies, while consumer adoption continues to grow. As more and more people experiment with this technology, we can expect it to become more mainstream.
Video content will continue to grow
Over the past few years, we’ve seen a dramatic increase in the number of videos available online. This happened for several reasons. First, the technology required to create and publish videos is more accessible than ever. Second, there is a growing understanding that viewers respond to video differently from other forms of content. In 2023, we expect this trend to continue. With more and more brands turning to video to attract new customers, the amount of video content on the internet is only going to increase. Just like the number of licensed and stock videos, as an example, you can try depositphotos.com/stock-videos.html for that. There’s also a growing focus on short-form video, making it even more accessible to brands. As video becomes easier to create and publish, we can expect to see it become even more popular among bloggers.
Conclusion of the blogs
Continuing to stay relevant and fresh is a challenge for all industries. There are only a limited number of times you can repackage the same content or create new content similar to what you have already posted. But when it comes to blogging, the industry doesn’t seem to be out of ideas just yet. On the contrary, there are more bloggers than ever before, and as a result, we see a different topic covered every time we glance around the blogosphere.