MUMBAI: The MarTech Wondrlab network has launched “WISR”. It is an open technology platform that connects brands and schools with the ambition to empower schools through brand partnerships.

Wondrlab said he believes in the power of brands and “marketing for good”. WISR was created to fundamentally solve the problem of below-average teacher salaries and the poor state of infrastructure in schools. Brands have the power to solve this problem. Wondrlab believes WISR has the potential to add 20% more salary to teachers at each participating school.

WISR is a platform that creates additional revenue streams for schools. The opportunity is to help brands create unique opportunities to connect with 260 million students at more than 1.5 million schools across the country.

The segment presents an opportunity for brands. Children have enormous power and influence purchasing decisions in many key categories. Children’s pocket money even in 2017 was 22,000 crore and growing by 100% every five years (in fact, pocket money is greater than the GDP of 52 countries).

The problem for marketers has always been a disorganized database. Finding permissions has always been a manual and extremely cumbersome process. It has never been possible to track and measure the effectiveness of communications initiatives.

WISR enables brands to identify schools: an intelligent algorithm selects the right schools based on category, marketing objectives and budgets. The platform allows brands to schedule, deploy and optimize campaigns with one click.

WISR, when launched, covers more than 1,500 schools in 21 cities. It will integrate more than 50,000 schools over the next five years.

Wondrlab Founder and CEO Saurabh Varma said, “Our schools need help. They need help improving teacher salaries, creating better infrastructure, and creating superior experiences for students. Brands can play a constructive role in achieving this. India’s evolution towards a five trillion economy is conditioned by higher education. It is our power. It will be extremely satisfying if we can play a small part in making this dream a possibility.”

Wondrlab Co-Founder and Managing Partner Vandana Verma said, “Our goal with WISR is to do marketing for good. But we understand that comes with its own set of challenges. As schools benefit from brand partnerships, they also face a moral responsibility to children for the communication elements with which they interact. So, to ensure this, the platform has integrated a panel of educators, child psychologists and a legal team of experts to verify all brand communication. As a team, they will ensure that all school guidelines and ethical advertising principles are followed. The open platform will allow all brands, media agencies and creative agencies to participate in key verticals like sports, healthcare hygiene and edutainment.”

Wondrlab CTO Siddhyesh Narkar said, “Building this platform in-house has been an exciting and rewarding experience. Careful planning and a clear vision helped us make this platform impactful. WISR enables collaborations between schools and brands by successfully deploying technology, data and robotization. »